Privacy Policy for Equipmax (Pty) Ltd
Effective Date: 27th September 2025
Company Registration Number: 2024/234180/07
Contact: info@equipmax.africa | +27 (0)10 880 8725
Equipmax (Pty) Ltd ("Equipmax", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you use our website www.equipmax.africa and our mobile applications (the "Platform").
1. Information We Collect
We may collect the following categories of information:
a) Personal Identification Data
- Full Name
- Date of Birth
- South African ID/Passport Number
- Contact details (email, phone number, physical address)
b) Verification Data (KYC/FICA)
- Proof of Address (utility bill, bank statement, lease agreement, etc.)
- Live selfie and facial recognition scan for authentication
c) Business Information (for Companies)
- CIPC Registration Number
- Company name, VAT number
- Directors and authorized representatives
d) Financial & Transaction Data
- Bank account details for payouts
- Card/payment details (secured by 3rd party provider, e.g., Peach Payments)
- Equipmax Wallet balances
e) Usage & Device Data
- Login history, IP addresses, geolocation
- Device type, browser, and OS information
f) Rental Activity Data
- Listings created
- Rentals booked
- Ratings and reviews
- Communication with other users via our platform
2. How We Use Your Information
We use your data to:
- Verify your identity through FICA and fraud-check technologies.
- Enable rentals by connecting owners and renters.
- Process transactions securely via our payment partners.
- Provide insurance cover through our partnered insurers.
- Arrange logistics with delivery and courier partners.
- Enhance trust and safety by monitoring suspicious activity.
- Improve user experience with analytics and AI-driven recommendations.
- Communicate with you about account updates, promotions, and service notices.
3. Disclosure of Information
We may share your data with:
- Verification providers (KYC/Fraudcheck)
- Payment processors (e.g., Peach Payments)
- Insurance partners (for coverage on rentals)
- Courier/delivery partners (for logistics)
- Regulatory authorities when legally required
- Law enforcement agencies if criminal activity is suspected
We do not sell personal information to third parties.
4. Criminal Activity & Misuse of Platform
Equipmax reserves the right to:
- Monitor accounts for fraud, theft, or misuse of goods.
- Suspend or terminate suspicious accounts.
- Report illegal activity to law enforcement.
- Lay criminal charges where necessary.
5. Your Rights
Under POPIA and GDPR, you have the right to:
- Access personal data we hold about you.
- Correct or update your personal information.
- Request deletion of your data (account deletion option available in-app).
- Withdraw consent for processing (may affect your ability to use the platform).
- Object to profiling or automated decision-making.
Requests can be sent to privacy@equipmax.africa.
6. Data Retention
- We retain personal and financial data as required by South African law (typically 5 years after account closure).
- Non-essential data may be deleted sooner upon request.
7. Security of Information
We use:
- Encryption for all sensitive data.
- Two-factor authentication (2FA) for account access.
- Secure servers (AWS) with strict access controls.
- Ongoing audits to prevent unauthorized access.
8. International Data Transfers
If your data is transferred outside South Africa, we ensure it is protected under adequate safeguards, consistent with POPIA and GDPR.
9. Children's Privacy
Equipmax does not knowingly collect information from individuals under 18 years. Users must be at least 18 to create an account.
10. Cookies & Tracking
We use cookies and analytics to:
- Improve user experience
- Track platform performance
- Offer personalized suggestions
You may disable cookies in your browser, but some features may not function properly.
11. Updates to Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website and app. Continued use of Equipmax after updates constitutes acceptance.
12. Contact Information
For questions, complaints, or requests regarding this Privacy Policy, contact us:
Equipmax (Pty) Ltd
privacy@equipmax.africa
+27 (0)10 880 8725